by For every legal firm or small or big business, a case study works as a strong tool for engaging clients. However, one thing that is less talked about is how to make a case study interesting when it’s mostly about lengthy analysis?
Now, as a final-year student, you can find the answers through services that offer commercial law case study help. But they won’t tell you that a case study must be concise and to the point.
Yes, that’s what attracts clients and makes you win a great deal.
Hence, the point lies in how precisely you can prepare your case study because readers won’t have time to go through the history. For starters, you can get tutorials by availing free case studies from the official websites of institutes like the University of British Columbia
Apart from that, here are the steps you must follow –
Present a summary at the beginning
Whenever you plan on outlining your case study, make sure you make space for writing the case summary first.
Consider those situations when you read the blurb of a book before buying it. You choose to buy the book because you find the summary interesting. Similarly, prepare the case summary in a way that hooks the clients in realising the potential of your business.
Keep the summary to the point, highlighting past achievements and upcoming goals. Along with that, mention the point of how consumers play an important part in your business.
Writing all these will make your case summary to the point.
Use active voice mostly
It’s undeniably true that often when writing a detailed paper, one goes unconsciously into the passive voice because that’s how you talk and think.
But the key to keeping a comprehensive analysis straight and simple is by writing in active voice.
For example, the sentence “The manager wrote the report yesterday.” is preferable to the sentence “The report was written by the manager yesterday.”
Now, another factor of unison active voice is you can state the information directly, and you don’t have to add too many transitional words.
Do not exceed 25 to 30 words in a sentence
It’s exceedingly difficult to follow an analytical sentence that is more than 40 words. There is no chance of getting diverted from a sentence that is only 25 words long.
Amateurs tend to write sentences that are 50 words long. Instead, it is better to split a long sentence into two to improve the clarity and effectiveness of the writing. (This statement contains a list of two major clauses and is roughly 25 words long. That’s the change you must bring in your case study analysis.)
Avoid referring to previous sections
Start each chapter of your case study clearly. Never use a link back.
Starting any section with “As I discussed in the previous chapter” is a waste of time and words.
This type of writing causes the reader to rummage through what they have read or turn back to the section you refer. You want both your work and your reader to move forward.
This is also why you should refrain from using pronouns that can be unclear because of this. Place the subject’s name or noun at the beginning of each chapter, section, paragraph, and sentence.
Make concise paragraphs
Short paragraphs are easier to scan and grasp than lengthier ones. Follow these rules when writing paragraphs:
- Cover one concept in a particular paragraph.
- Use only four to five sentences in each paragraph. That said do not create a paragraph with only one sentence.
- Use connective or transitional words to ensure smooth transitions within and between paragraphs.
- Instead of mentioning items in a sentence in a paragraph, use a bullet list.
Final Words,
Preparing a comprehensive case study without making it lengthy can be challenging. But if you know how to measure your content, you can balance it well. For that, apply the above tips and learn to make an engaging and concise case study.
